KelliDeli is reinforcing its commitment to improving the welfare conditions of broiler chicken by joining the Better Chicken Commitment.
This initiative, supported by 30 NGOs in Europe, aims to significantly improve the conditions for rearing chickens, including more space per animal, less fast-growing breeds, the presence of perches and natural light, and more respectful methods of slaughter.
KellyDeli – ECC Progress & Roadmap (2025–2028)
European Chicken Commitment (ECC) Criteria | 2025 Audited Progress (%) | 2026 | 2027 | 2028 | Explanations and Comments |
Compliance with European Union regulations | 100% | 100% | 100% | 100% | All suppliers meet EU legal standards. Audits confirm full compliance. |
Maximum stocking density of 30kg/m² (with limited thinning) | 20% | 50% | 80% | 100% | Gradual transition from industry norms to 30kg/m² by 2028. |
Use of chicken breeds with higher welfare outcomes (see list in the ECC) | 10% | 30% | 60% | 100% | Breed trials (e.g., Hubbard) began in 2026; full adoption by 2028. |
Access to natural light and sufficient light intensity (50 lux minimum) | 0% | 25% | 65% | 100% | Natural light installations phased in starting 2026. |
Environmental enrichment (2m perches & 2 pecking substrates per 1,000 birds) | 10% | 40% | 75% | 100% | Training and equipment support for enrichment implementation. |
Air quality: compliance with Annex 2.3 of the EU Broiler Directive | 70% | 80% | 90% | 100% | Most farms already meet air quality requirements. Improvements ongoing. |
No cages or multi-tier systems | 100% | 100% | 100% | 100% | No cage or multi-tier systems in any sourcing farms. |
Slaughter: controlled-atmosphere or effective electrical stunning without live bird shackling | 100% | 100% | 100% | 100% | Controlled-atmosphere stunning already a standard practice. |
Proportion of chicken meat meeting all ECC criteria | 10% | 35% | 70% | 100% | Steady progress toward full ECC compliance by 2028. |
Reporting scope (France / Europe / List of countries) | France, Spain | France, Spain, Germany | Expanded to Benelux | Full EU scope | Progressive rollout across Europe. |