KellyDeli is...

…a fast-growing, innovative food company committed to bringing the best of Asia to the world. Through our Asian-inspired restaurants, brands and thousands of sushi kiosks across Europe - as well as our support for like-minded entrepreneurs - we help the world to eat better, dream bigger and flourish together.

…committed to the best

Bringing the best of Asia to the world takes commitment to the details: the best ingredients, the finest artisanship, the highest levels of food hygiene, the most appealing new trends. This commitment has already earned us a reputation for the highest quality products, and people, in the business.

…authentically Asian

Our founder, Kelly Choi, is from South Korea; our Master of Sushi, Yamamoto-San, is Japanese. Everything we do, from the food that we make to the brands that we partner, is rooted in this Asian heritage.

The result? Highly-skilled craftsmanship. Nutritious food. Ambitious partnerships. A respect for tradition combined with an eye for innovation. All grounded in a healthy commitment to balance.


…with an inspirational story

Kelly Choi has challenged the status quo since she was a child. Denied access to high school because her parents lacked the funds, Kelly took her future into her own hands. At just 14 she moved to Seoul on her own, working in a factory by day so she could attend night school.

Educated and empowered, she moved to Japan and immersed herself in Japanese culture. And so began her mission to bring the best of Asia to the world—a vision fuelled by her passion, her fearlessness, and her refusal to take no for an answer.

She needed all three to persuade Master of Sushi, Yamamoto-San, to work with her on Sushi Daily. At first he refused, sceptical that sushi could be both excellent and convenient. She promised him that her company would always strive to make the best sushi in the world, and that together they would do just that.

He accepted. Since then, using only the finest ingredients and training only the most passionate sushi chefs, Kelly and Yamamoto-San have honored her promise, improving the sushi offering across Europe one kiosk at a time.

...founded on principles

KellyDeli is guided by Kelly Choi’s values: to be a force for good, change the game, and restore balance to people’s lives.
So we provide mentorship and training to brilliant startups that share her philosophy.

We help organisations that can prove their positive impact on food poverty.

And we conduct our daily business with ethics and integrity.


We also look to enable female entrepreneurs who do things Kelly’s Way: who aim to be great rather than big, who overcome all boundaries, and who never, ever give up. 

...always innovating

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