Why Sushi?

1. The sushi market is exploding throughout Europe:

  • Consumers are becoming increasingly concerned about their health and wellness, looking for more fresh food choices.
  • Fast-growing number of sushi restaurants.

2. This sustained interest is driven because:

  • Sushi is satisfying
  • Sushi is tasty
  • Sushi is practical to eat on the go
  • Takeaway sushi in particular is becoming increasingly popular. Today, we have seen that takeaway sushi can be up to 5.0% of food sales in a supermarket!

As consumer taste becomes more refined, we can expect traditional “industrial sushi” to fall out of favour.

The optimal solution: to offer fresh Sushi, made daily inside your store in front of the customers.